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design lead & creative director

project highlight

A multidisciplinary creative with a background in architecture, graphic design and virtual reality. Passionate about creating spatial phygital experiences that engage and captivate the senses. Continually integrating lateral thinking, cultural relevance, and critical study with a user-centred approach. Eager to tell stories that need to be heard and always in pursuit of the next big thing.

Moving Body Fantasies

Moving Body Fantasies

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Moving Body Fantasies

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Bloomingdale's

Bloomingdale's

Virtual Experience

Bloomingdale's

2023

Tommy Hilfiger

Tommy Hilfiger

Metaverse Hub

Tommy Hilfiger

2023

Lacoste Summer 2023

Lacoste Summer 2023

Virtual E-commerce Website

Lacoste Summer 2023

2023

SHAHAR AVNET

SHAHAR AVNET

Branding and Online Store

SHAHAR AVNET

2022

Changing Play

Changing Play

Multidisciplinary Workshop

Changing Play

2022

Contact Improvisation Jam

Contact Improvisation Jam

Movement Workshop

Contact Improvisation Jam

2022

Estrangement

Estrangement

VR Movement Research

Estrangement

2022

Months

Months

3D Experimental Project

Months

2021

MICRO-SITE

MICRO-SITE

Academic Workshop

MICRO-SITE

2018

Me, Myself and AI

Me, Myself and AI

AI Guided Workshop

Me, Myself and AI

2021

The Delayed Mirror

The Delayed Mirror

Online+Offline Installation

The Delayed Mirror

2021

Estrangement is an experiment-driven research project exploring themes of identity, movement, and (dis)embodiment. It provides a framework to challenge the notion of embodiment in which the subject is not only represented but also in control of a different body, facilitating a new proprioceptive dialogue with an altered reflection. Through VR experiences, performances, and workshops, both physical and digital, the project studies corporal modification and how it can affect our proprioception, for the sake of deepening and expanding mental and physical bodily capabilities related to movement.

estrangement

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